Job Description

 

Director, Public Relations & College Communications

Salary
$81,039.20 Annually

Location
Northwest Campus, Gainesville

Job Type
Full-Time

Division
Office for Advancement

Job Number
22-0143

Closing
1/20/2023 11:59 PM Eastern

 

Description

 

Under the direction of the Assistant Vice President for Advancement, the Director of Public Relations, and College Communications plans, organizes, orchestrates, and evaluates a variety of activities in order to develop and maintain a strong and positive public image for the College. This position is the communications liaison with the president and works closely with the assistant to the president. This position supervises the director of marketing, and the web manager positions. It is responsible for developing, implementing, and supervising the communications and marketing for the college including oversight of marketing and advertising campaigns, written content and story material for website, social media, and college publications to advance the college's goals at the local, state, and national levels.  

 

Responsibilities and Duties

 

• Develops and implements public relations, marketing, and communication strategies to support the annual department plan that will advance the mission and strategic goals of the college.
• Collaborates with the assistant to the president and senior leadership to develop a unified communication and marketing strategic plan that will intensify public relations efforts in delivering a cohesive and successful Santa Fe College message.
• Serves as a trusted advisor to the president, senior leadership, and the college community.
• Evaluates and authorizes all forms of communication regarding the organization for release to the public.
• Coordinates and supervises media relations for the college to ensure accurate and timely coverage of college events and news, utilizing newspaper, radio, television, and social media; serves as lead media spokesperson for the college; represents and acts on the president's behalf to the media when required.
• Collaborates with the assistant to the president and president on college matters including press releases, news articles, announcements, presentations, profiles and stories highlighting students and programs that support college and campus communications and meet the college's outreach goals.
• Provides counsel to the president, faculty and staff regarding current and potential public relations, community relations and communication issues.
• Coordinates community activities to best represent the college to a variety of audiences in an effort to maintain and/or increase student enrollment.
• Plans, coordinates, and directs selected special events or tours that attract media coverage and attendance of key groups such as elected officials, corporate sector leaders, K-12 leaders, and community-based organization.
• In partnership with the assistant to the president, acts as a liaison with the media, elected officials, donors, alumni, and other key constituents in alignment with college's mission and strategic goals.
• Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure.
• Establishes, nurtures, and maintains positive internal relationships with individuals, businesses, elected officials and community-based organizations that support the College's outreach efforts.
• Directs and oversees the design and structure of the college website; review and approve all web related promotional products.
• Arranges for interviews with personnel for print and broadcast media and for special events.
• Prepares comprehensive reports, including researching, compiling and analyzing data for special projects and reports; provides information and assistance to members of the general public, the media and other institutions and organizations.
• Administers the annual budget for the department; analyzes and reviews budgetary and financial date for advertising and marketing campaigns; controls and authorizes marketing expenditures in accordance with established resources and limitations.
• Performs other duties as assigned.

 

Reports to: Assistant Vice President, Office for Advancement, Marketing & Communications

 

Qualifications

 

Required:  A Bachelors degree in public relations, communication, marketing, or a closely related field with a minimum of four years of related experience.

Additional Requirements:  A criminal background check will be conducted.

Preferred:  Three years of experience related to public relations and three years of supervisory experience.

 

Knowledge, Skills and Abilities

 

• Principles and techniques of communications, community and public relations.
• Federal, State, District and other applicable laws, codes, regulations, policies and procedures related to assigned activities.
• Research and analysis techniques.
• Conflict resolutions principles and techniques.
• Principles and practices of administration, supervision and training.
• Operation of a computer and assigned software.
• Demonstrates interpersonal skills using tact, patience, and courtesy.
• Demonstrates ability to write and edit using AP style.
• Presents a positive image of the College in the broader community.
• Analyzes situations accurately and adopts an effective course of communication strategy and action.
• Establishes and maintains cooperative and effective working relationships with community and business leaders, residents, managers, students and employees across various functions and areas.
• Writes news releases, and comprehensive narrative and statistical reports.
• Ability to coordinate and manage multiple projects at one time.
• Maintain high quality work products that meet critical deadlines.
• Works independently with little direction.

 

*Please mention you saw this ad on CommunityCollegeJobs.*

Apply Now