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Associate Director of Enrollment for Professional and Continuing Education
Job Description
Posting Details
Position Information
Position Title
Associate Director of Enrollment for Professional and Continuing Education
Working Title
Location
Olympia
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or status as a protected veteran. For more information regarding Evergreens non-discrimination policies or to report discrimination, please visit the Affirmative Action and Equal Opportunity webpage at www.evergreen.edu/equalopportunity or contact the Affirmative Action and Equal Opportunity Officer at (360) 867-5371, Room 3102 Library Building, 2700 Evergreen Parkway NW, Olympia, WA 98505.
Union Represented
No
Overtime Eligible
Yes
Monthly FTE
1.0
Salary Step (minimum monthly amount)
$4,438.00
Salary Step (maximum monthly amount)
$5,329.00
Cyclic Position
No
Cyclic Details
n/a
Project Position
No
End Date
n/a
Special Note
This is a full-time, overtime eligible position on the Olympia campus of The Evergreen State College. This position is an “at-will” appointment, exempt from Washington State Civil Service rules.
Position Purpose
The purpose of this position is to coordinate and implement the strategic enrollment and onboarding strategies of the college for adult learners looking to continue their education or gain a certificate and/or degree particularly, but not only, through Professional and Continuing Education Enrollment (PaCE). This work includes recruitment and onboarding strategies for historically marginalized adult learners. The position supports the Professional and Continuing Education Program recruitment efforts and direct student service assistance for prospective and current students (for credit and non-credit bearing curriculum), including recruitment communications, such as campaigns, promotion materials, and events, as well as managing the funnel from admissions through financial aid, advising, and registration as needed.
Nature and Scope
The position reports to the Dean of Professional and Continuing Education. As the lead for enrollment strategies for PaCE that includes programming such as Certificates, Prior Learning from Experience, and PacE Paths, this position collaborates with the Undergraduate Admissions Director and Chief Enrollment Officer of the college in order to strengthen the growth of students pursuing both undergraduate and professional credentials at the college.
The position provides leadership and expertise to Admissions counseling staff on all aspects of adult learner recruitment. The scope of responsibility includes strengthening college planning and knowledge of and communication with prospective adult students resulting in increased outreach to underrepresented populations and enrollment of adult students. This position makes presentations to small and large groups within employment agencies and represent the College at community events. This position also serves as a member or liaison representing recruitment efforts for adult learner students on appropriate internal committees and work groups.
In the lead role for recruitment and onboarding new students to PaCE, this position works as part of a team with the PaCE staff and faculty, along with other units on campus. Since the PaCE Dean and faculty may rotate out of these roles, this position plays an important role in maintaining institutional knowledge and a framework of enrollment and onboarding strategy and recruitment within the PaCE program.
Essential Functions
Enrollment Strategy Development and Recruitment
- Work in coordination with PaCE Dean, Chief Enrollment Office, Director of Admissions, and Associate Director of Admissions to develop focused recruitment strategies for diverse adult learners.
- Assist in creating and achieving enrollment goals and objectives based on trend data and historical reporting.
- Provide leadership and collaborate with faculty, staff, current students, and the Admissions staff to develop and sustain recruitment programs for adult learners, specifically those taking part-time, online only offerings, and non-credit certificate programs.
- Initiate and provide innovative on- and off-campus and online continuing education recruitment.
- Initiate, track, and follow up with prospective students (e.g., contact and respond to prospective students via email, letters, phone, and social media) for PaCE, including Certificates, Prior Learning from Experience, and Undergraduate Areas of Emphasis.
- Develop and establish recruitment relationships with state agencies and other enterprises that align with PaCE areas of emphasis in order to connect with and advise students looking for specific certificate or degree options.
- Develop strategic recruitment relationships with regional community college partners for opportunities to continue at Evergreen to complete a degree or earn a certificate.
- In partnership with Marketing and Communications and PaCE staff and faculty, develop and implement specific inquiry forms, campaigns, website content, publications, direct correspondence messaging, and events within the colleges customer relationship management system in order to track recruitment efforts.
- Attend regular Admissions, Enrollment Services, Graduate Program staff meetings and inform them of the PaCE Program recruitment strategies.
- Administer PaCE recruitment budget.
- Monitor, research, and track demand for PaCE curriculum, sharing insights with the PaCE Administration for future curriculum planning and development.
- Provide admissions counseling information about the college (which may include, but is not limited to, academic programs/curriculum, financial aid, scholarships, campus housing, and student life) to prospective students on campus and in the field via written correspondence, in person, email, or by telephone.
- Provide training and serve as a resource to Admission staff by providing guidance and support to enhance recruitment of adult learners to their respective territories.
- Perform other duties as assigned.
Onboarding Strategy Development and Implementation
- Work in coordination with the PaCE Dean, Chief Enrollment Office, Associate Dean of Students to develop focused onboarding strategies for diverse adult learners.
- Alongside Chief Enrollment Officer and the PaCE Dean and staff, develop steps toward a holistic approach to supporting adult learners, providing counseling and support for prospects to get to point of admissions, enrollment, and registration at Evergreen.
Collaboration with other staff
- Serve as the primary contact for collaborative efforts with other offices at the College relevant to recruitment and retention, including Admissions, Registration and Records, and Financial Aid.
- Represent recruitment perspective in collaborative planning for new-curriculum development.
- Participate in quarterly meetings with staff from graduate programs, Admissions, Registration and Records, and Financial Aid.
- Assist in regular program evaluations, production of annual reports, and regular self-studies (for accreditation and program review purposes).
- Assist and work with the Office of Institutional Research regarding managing and tracking of PaCE enrollment data.
Additional Duties
Knowledge Skills and Abilities
- Knowledge of higher education Admissions policies and procedures.
- Knowledge of marketing principles related to the recruitment of prospective adult and returning students.
- Ability to develop and execute strategies to increase recruitment and enrollment of adult learners.
- Ability to collaborate with the campus community.
- Excellent written and interpersonal communication, public relations, and customer service skills.
- Knowledge and understanding of the economic, social, and cultural context that influence access to higher education for returning adult students.
- Excellent organizational skills, including the ability to prioritize and perform a variety of projects and assignments simultaneously and in a timely manner.
- Ability to update and efficiently use all aspects of a customer relationship management software, such as REACH.
- Ability to plan and manage projects and events.
- Ability to analyze and use data for planning.
- Ability to present to small and large groups of people.
- Ability to translate technical and/or cumbersome policies to lay audiences.
- Ability to interpret and comply with student regulations and guidelines.
- Ability to maintain confidential information.
- Ability to administer a budget.
- Ability to work well independently and collaboratively in a fast-paced environment.
- Ability to work a flexible schedule that includes nights and weekends on and off campus.
Minimum Qualifications
- Bachelors degree.
- Three years of full time, professional level work experience in college admissions and new student recruitment.
- Professional experience working effectively with diverse communities.
Desired Qualifications
- Experience working with adult learners.
- Experience explaining scholarship and financial aid processes.
- Specific experience in adult and multicultural student recruitment, advising, or related services to underrepresented populations.
- Experience with customer relationship management software designed to improve communication with prospective students.
- Experience promoting interdisciplinary, online, or professional education.
Conditions of Employment
- Must provide proof of identity and employment eligibility within three days of beginning work.
- Prior to an official offer of employment, a Declaration Regarding Sexual Misconduct form must be submitted to the college per RCW 28B.112.080. The college will contact current and past employers to verify this information. Applicants who provide inaccurate information in their declaration will be disqualified and, if the inaccuracies are discovered after the applicant has been hired, it shall be grounds for termination.
- Employees must comply with college policies related to masking and vaccination requirements, as well as Governor Inslees Proclamation 21-14.1, which requires employees of the college to be fully vaccinated against COVID-19 or have received a medical or religious exemption prior to the first day of work.
- Must be able to work a flexible schedule that includes nights and weekends on and off campus.
- Must be able to be in compliance with Evergreens Travel Policy and/or eligible driver requirements.
- Must be able to move materials such as catalogues, brochures, and display equipment weighing up to 50 pounds.
Benefits
A full state benefits package which includes: paid sick and vacation leave; paid campus holidays; a generous medical, dental, life and disability insurance package for employees and dependents; retirement; optional deferred compensation and optional supplemental retirement accounts.
Posting Detail Information
Posting Number
S2023-035
Number of Vacancies
1
Open Date
06/26/2023
Close Date
07/20/2023
Special Instructions to Applicants
*Please mention you saw this ad on CommunityCollegeJobs.*
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