Project Coordinator II – CRM Specialist-Student Communications

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Contra Costa Community College District

Location: Pleasant Hill, California
Category: Admin-Public Relations, Marketing and Communications
Date Posted: September 24, 2024

Job Description

Position Title

Project Coordinator II – CRM Specialist-Student Communications

Special Instructions to Applicants

The CRM Specialist-Student Communications is a member of the colleges marketing team responsible for leveraging our new Customer Relationship Management (CRM) system (TargetX/Salesforce) to effectively communicate with students impacted by key legislative changes, including California Assembly Bills 2683, 1111, 928, and 1705. This role involves partnering with the district IT department for ongoing CRM report configuration, managing targeted communication plans, and providing training to colleagues on CRM communications best practices.

While focused on support communications for these specific transitions in the student experience, this role will also play an integral role in establishing communication systems and protocols that will be leveraged for ongoing collegewide CRM usage.

Key Responsibilities

CRM Configuration & Support:

Collaborate with the district IT department to support the ongoing configuration and optimization of the colleges new CRM system as it pertains to student communications.
Ensure the CRM is tailored to meet the needs of various student communication initiatives, including data imports, segmentation, automation, and tracking capabilities.

Communications Plan Management:

Own the development and execution of the communications plan related to key legislative changes (e.g., CA AB 2683, 1111, 928, 1705).
Manage the timeline, deliverables and outcomes of the communications plan, ensuring timely and effective outreach to targeted student groups.

Student Data & Reporting:

Become a subject matter expert in generating and analyzing student reports within the CRM.
Use these reports to create accurate and targeted lists for communications, ensuring that messages reach the appropriate student populations.

Content Creation:

Write and design compelling emails, text messages and other communications tailored to the needs and preferences of different student segments.
Ensure all communications are clear, concise and aligned with the colleges tone and messaging guidelines.

Campaign Performance Analysis & Optimization:

Monitor and analyze the performance of all student communication campaigns within the CRM, including open rates, click-through rates, response rates, and overall engagement.
Use data-driven insights to identify trends and areas for improvement in campaign performance.
Make recommendations and implement changes to optimize communication strategies, ensuring that outreach efforts are both impactful and efficient.
Work with stakeholders to continuously refine messaging, targeting and timing to improve outcomes for student engagement and success.

Training & Support:

Provide training and support to colleagues across departments on how to effectively use the CRM for student communications.
Develop and deliver training materials, workshops, and one-on-one sessions to empower staff to maximize the CRMs capabilities.

This position offers a unique opportunity to play a crucial role in enhancing student communication and engagement through the effective use of technology. If you are passionate about using technology to make a positive impact on student success, we encourage you to apply.

Cover letter and Portfolio link required as part of the application.

Our Vision for Social Justice

We are seeking people who recognize the critical role community colleges play in social justice, who have ability in this space, enthusiasm for this work, ideas and vision to improve our approaches, and a commitment to achieving equitable academic success for the 50,000+ students attending our five beautiful colleges and centers. Our social justice work calls for employees who have a sense of social responsibility, interest in our community and world in which we live.

The intention of social justice work is to strengthen humanity by understanding that every person deserves the benefits of fully participating in our society and institutions.

Academic researchers have illustrated that crucial social justice principles are a compilation of equality, equity, diversity, inclusion, engagement, environmental sustainability and human rights. These complex principles are challenging to operationalize in higher education; yet we are steadfast in our diligence to forge ahead to advance this vital mission.

Community colleges are uniquely positioned to lead higher education in the work of social justice. Many of our students come from historically underserved and underrepresented backgrounds; students of color, students with recent immigrant histories, students from cycles of low income if not poverty, students from indigenous communities, and students from first-generation families.

The idea of promoting social mobility through education is unconditionally and uncompromisingly embraced by community colleges. This is an exciting role, and it comes with a heavy responsibility. Simply put, we need to create environments where our students achieve greater academic success, so much so that we close our persistent equity/opportunity gaps.

If you are committed to social and racial justice and if you are interested in joining a community dedicated to solving these inequities through education, please apply.

Recruitment Type:

Temporary/Hourly Assignment (Internal and External applicants)

Location

Diablo Valley College

Posting Number

0002071

# of Openings

1

Range

992

Salary

$70.25/hr

Position Status

Temporary

Overtime Status

No Response

Position

Part-Time

If temporary, employment duration:

N/A

# of Hours Scheduled Per Week

30

Work Schedule By Day and Work Hours

8am – 5pm
Hybrid work location

Shift Differential %

N/A

# of Months

4

Non-work Periods:

N/A

EEO Job Category

Other Professionals (Services/Support)

Employee Group

Professional Expert

Department

D2030-Marketing - Special Funding

Position Definition

N/A

Distinguishing Characteristics

N/A

Examples of Duties/Essential Functions

N/A

Minimum Qualification-Education/Experience

N/A

Minimum Qualification-Knowledge Of

N/A

Minimum Qualification-Skill To

N/A

Minimum Qualification-Ability To

N/A

Desirable Qualifications

Bachelors degree in communications, marketing, information technology, or a related field.
Proven ability to lead projects from inception to completion, particularly those involving cross-departmental collaboration.
Experience with CRM systems, preferably Salesforce; bonus if in a higher education setting.
Knowledge of email marketing and automation best practices and tools.
Strong writing and content creation skills, with the ability to tailor messages to different audiences.
Analytical skills with experience in data reporting, list generation, campaign reporting, and optimizations.

Job Open Date:

09/24/2024

Job Close Date:

10/25/2024

Open Until Filled

No

Foreign Degree and Credit Statement:

In accordance with the Human Resources Procedure 3050.05, all foreign degrees and credits used to meet the minimum qualifications must be evaluated by an approved National Association of Credential Evaluation Services (NACES) agency www.naces.org prior to the implementation of the equivalency process. You must upload your evaluation with your application when you apply for this position to be considered. We cannot accept foreign degree evaluations after the closing date. The candidate bears all responsibility and costs associated with obtaining the evaluation.

Employee Benefits:

Insurance: The District offers health, vision, dental and life insurance for monthly classified employees and managers/supervisors and their eligible dependents. Monthly classified employees and managers/supervisors covered by another health medical plan may waive District coverage and receive a monthly cash stipend.

Retirement: Most employees are members of the PERS (Public Employees Retirement System). Faculty employees and Academic Managers are members of the STRS (State Teachers Retirement System). Police Service employers are members of Safety Public Employees Retirement System.

Deferred Compensation: The District offers two optional deferred compensation plans. Eligible employees have a choice of the 457, 403b plans and a selection of savings and investment options.

Leave Allowance: The District offers monthly eligible classified employees and managers/supervisors a generous vacation and sick leave benefits as well as 20 paid holidays annually (which can vary based on length of winter break).

Additional Benefits: The District also offers monthly eligible classified employees and managers/supervisors educational reimbursements, employee assistance programs, a travel assistance plan, longevity compensation, retiree benefits, employee discounts on health memberships and a comprehensive wellness program.

Newly hired employees may notify the respective union (Local 1 or United Faculty) if they opt to join and/or authorize payment to the union. If the newly hired employee authorizes payment to the union then the following fees apply: Local 1 has a one-time initiation fee of $45.00 and monthly contribution of 1% of gross pay +$1. United Faculty has an agency fee of .55% of gross pay plus $2.50. (All confidential, supervisory and management positions are exempt from union membership)

For further information regarding benefits eligibility and details please refer to the following documents available on the 4CD website:

Classified Employees Local 1 Contract (Article 20-Benefits):
https://www.4cd.edu/hr/localonecontract/2019-2022%20Local%201%20Contract.pdf

Managers/Supervisors/Confidential Personnel Manual (Section 8-Insurance Benefits):
https://www.4cd.edu/gb/policies-procedures/manuals/MSC_08.pdf

POST OFFER PRE-PLACEMENT EVALUATION PROGRAM (PEP)

All job offers of employment are conditional upon the applicants satisfactory results of the Post Offer Pre-Placement Evaluation Program. This involves a physical strength test to demonstrate a minimum level of strength to perform the essential duties of the job. There is no charge for this service. Please do not make an appointment for testing until you have received notification from the Human Resources Department after a job offer is extended. The positions we currently evaluate are: Building Maintenance Worker, Custodian I and II, Lead Custodian, Cook, Food Services Assistant, Food Services Supervisor, Food Services Supply Clerk, Food Services Coordinator, Grounds Worker/ Gardener I and II, Senior/ Lead Grounds Worker/Gardener, Lead Maintenance Mechanic, Senior Equipment Maintenance Worker. If you are not hired in a listed classification, you may disregard this notification.

ADA Accommodations:

In conformance with the Americans with Disabilities Act, requests for reasonable accommodations may be made to slever@4cd.edu. For administrative purposes, requests must be made at the time of application.

COVID-19 Information

N/A

Quicklink

https://www.4cdcareers.net/postings/10827

Diversity Statement

It is the Districts policy to ensure that all qualified applicants for employment and employees have full and equal access to employment opportunity, and are not subjected to discrimination in any program or activity of the District on the basis of ethnic group identity, race, color, ancestry, religion, marital status, sex, national origin, gender, gender identity, gender expression, age, sexual orientation, physical or mental disability, medical condition, genetic information, veteran status, parental status, citizenship or because an individual is perceived to have one or more of these characteristics or based on association with a person or group with one or more of these actual or perceived characteristics.

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