Social Media Producer

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University of New Hampshire

Location: Durham, New Hampshire
Category: Admin-Other Administrative Positions
Date Posted: November 14, 2024

Job Description

Operating Title

Social Media Producer

Long Classification Title

Communication Information Specialist II

Campus Location

Durham

Department

UNH Communication and Public Affairs - AVP Administration

Summary of Position

The University of New Hampshire is seeking a creative and proactive Social Media Producer to join our central marketing team. This role will be instrumental in developing and executing engaging social media content that embodies UNHs spirit and values. Reporting to the Senior Social Media Manager, the Social Media Producer will focus on storytelling through digital media, engaging audiences and maintaining the universitys brand across various social platforms. The ideal candidate has a deep understanding of social media trends, a strong sense of UNHs mission and voice and experience collaborating with student workers to produce authentic, compelling content.

This position will be on-site in Durham, NH a minimum of 2-3 days per week.

Acceptable minimum level of education

Bachelor's

Acceptable minimum years of experience

2 years

Posting Number

PS4980FY25

Other minimum qualifications

● Bachelors degree in communications, marketing, digital media or a related field.

● 2+ years of experience managing social media channels, including content creation, strategy and engagement.

● Strong proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Premiere Pro), Canva and mobile editing apps.

● Demonstrated experience with video production, photography and/or graphic design for social media.

● Excellent written and verbal communication skills, with a keen eye for detail and a strong sense of visual storytelling.

● Knowledge of social media trends, algorithms and best practices, especially across platforms popular with university audience

Additional Preferred Qualifications

● Experience working in higher education or a similarly structured environment.

● Experience supervising or mentoring students or interns.

Salary Information

Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.

Quicklink for Posting

https://jobs.usnh.edu/postings/64035

Percent Time Information (FTE)

1.00

Grade

18

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Posting Date

11/12/2024

Open Until Filled

Yes

Posting Open to Internal Candidates Only?

No

Interested Internal Candidates Exist?

No

Job Category

Salaried Staff (Exempt)

Appointment Type

Regular

Drivers License and Physical Requirements. Please check all items that apply.

None applicable

Duty/Responsibility

Content Creation

○ Produce and curate high-quality multimedia content, including photos, videos, graphics, and short-form copy, for UNHs flagship social media accounts across several platforms.

○ Capture live event coverage and behind-the-scenes moments to highlight campus life, student achievements and more.

○ Collaborate with university departments, student organizations, and external partners to source and create original content that reflects UNHs brand and resonates with key audiences

Duty/Responsibility

Social Media Listening and Engagement

○ Contribute to the development and implementation of a social media listening strategy that supports UNHs communication goals.

○ Monitor comments, messages and trends to foster a positive and interactive online community, actively engaging with the audience as appropriate.

○ Research and implement best practices to improve engagement rates, grow audience reach and elevate UNHs social media presence across all channels.

Duty/Responsibility

Collaboration with Student Workers

○ Supervise and mentor a team of student workers, coordinating their efforts in capturing and creating social media content that resonates with a student audience.
○ Provide training and guidance on content creation, including photography, videography, and writing for social media, ensuring consistency with the universitys brand and voice.

○ Empower student workers to share their perspectives on campus life, promoting a genuine and relatable view of the UNH experience

Duty/Responsibility

○ Monitor social media analytics to understand content performance, audience preferences and platform trends, using data insights to refine strategies and inform future content.

○ Create monthly and quarterly reports on social media activity, presenting insights to inform team decision-making and optimize content effectiveness.

○ Stay updated on the latest trends in social media, emerging platforms and tools to ensure UNH remains at the forefront of digital engagement.

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