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Director, Communications, Marketing and Outreach

Job Description

Posting Number

PG194076EP

Internal Recruitment

No

Working Title

Director, Communications, Marketing and Outreach

Anticipated Hiring Range

Commensurate with education and experience.

Work Schedule

Monday - Friday, 8:00 a.m. - 5:00 p.m.

Job Location

Raleigh, NC

Department

College Of Veterinary Medicine

About the Department

The mission of the College of Veterinary Medicine (CVM) is to enhance animal and human health and well-being through the education and advanced training of veterinarians and comparative biomedical scientists, and provide leadership in veterinary care, biomedical research and outreach through innovation and interdisciplinary partnerships. The mission contributes to developing and sustaining North Carolina and global economies and advancing the profession.

Essential Job Duties

The Director, Communications, Marketing and Outreach serves as the strategic leader for communications, marketing and CE departments and reports directly to the Dean of the College of Veterinary Medicine. As a senior leader, this individual advises on college strategy and direction to deepen and broaden the campus role in thought leadership across North Carolina and within the academic, research and clinical ecosystem on a national and global scale.

The Director, Communications, Marketing and Outreach plans and implements communications, marketing and branding strategy, with a particular focus on visibility, promoting data-driven national and international ranking, student and faculty recruitment, and strategic programmatic growth. This role leads all internal and external communications for the NC State College of Veterinary Medicine including website management, storytelling, messaging, marketing, media relations, advertising/promotion, crisis management, video production and social media. This individual also leads all Development fundraising communications strategy and tactical implementation and collaborates on the alumni engagement strategy to expand messaging focus on the impact of CVM alumni in communities around the country and world.

The Director, Communications, Marketing and Outreach will be responsible for developing and leading a centralized communications and marketing team and collaborate with constituents across campus to represent the strategic interests of the CVM to identify and foster new opportunities for collaborations with various constituencies including corporations and foundations, non-profit organizations, alumni, donors, state government, schools, and other key communities.

This individual collaborates with academic and campus leadership and other campus-wide colleagues to create innovative opportunities and collaborations with industry partners, in support of the teaching, research, and academic mission. They also foster and manage community and government relations to create effective collaborations and engagements.

The Director develops and manages enhanced communication strategy, messaging, and tactics for admissions, alumni, development, faculty scholarship, and employee recruitment.

Provides senior leadership and strategic direction to the colleges Continuing Education and Outreach Department that is charged with developing and implementing all CVM continuing education programs and public outreach efforts as well as oversees the colleges main reception area. This department generates revenue through delivery of medical continuing education programs available to internal and external participants. The department manages community events including the annual open house that brings approximately 30,000 visitors to the college and leads the annual North Carolina Veterinary Conference in coordination with the NC Veterinary Medical Association which is the largest state continuing education event in the southeast United states in veterinary medicine. The department also oversees the visitor program and alumni engagement/relations.

Other Responsibilities

  • Media Training: Develop and lead media training and communication programs to reinforce effective messaging.
  • Budget Management: Provide accurate project cost estimates, make fiscally responsible decisions, and work within allocated budgets.
  • Professional Development: Enhance personal skills through continuous learning and professional development in marketing and communications.

Minimum Education and Experience

  • Require post-baccalaureate credentials or a bachelors degree plus alternative or equivalent professional training and experience.

Other Required Qualifications

  • Prior experience leading, working in, or collaborating with a creative team, including but not limited to writers (news, publications, and online), web designers, graphic artists, photographers, and/or videographers.
  • Demonstrated ability to successfully lead, manage, and supervise staff of varied talents, fostering an environment of teamwork and collaboration.
  • Collaborative management and working style are essential as well as exceptional leadership and interpersonal skills.
  • Ability to articulate the role of marketing, communications, and strategic positioning to internal stakeholders.
  • Ability to demonstrate effective conflict resolution and problem-solving skills.
  • Exceptional interpersonal and verbal/written communication skills, ability to manage multiple projects simultaneously, high level of dependability, excellence in problem solving, superior attention to detail, and ability to think strategically are required.
  • Demonstrated ability to provide leadership, supervision, and guidance to an extensive constituency of service providers and users at all levels in the CVM & VHC.
  • Experience with Adobe Design Suite including Photoshop, Illustrator, and InDesign.
  • Experience with web technologies and social media strategies. (HTML, CSS, WordPress, etc.)
  • Expected to bring forward-thinking and creative approach to using technology and a wide range of media to comprehensively address the communication and marketing needs of the college.

Preferred Qualifications

  • Masters degree preferred in communications, marketing, journalism or related field.
  • Five years experience leading supervisory personnel and contributing toward the development of departmental strategy preferred.

Required License(s) or Certification(s)

  • N/A

Valid NC Driver's License required

No

Commercial Driver's License required

No

Job Open Date

04/23/2025

Anticipated Close Date

Open Until Filled

Special Instructions to Applicants

In addition to your application please submit a resume, cover letter, and the contact information for at least three professional references.

Position Number

00104312

Position Type

EPS/SAAO

Full Time Equivalent (FTE) (1.0 = 40 hours/week)

1.00

Appointment

12 Month Recurring

Mandatory Designation - Adverse Weather

Non Mandatory - Adverse Weather

Mandatory Designation - Emergency Events

Non Mandatory - Emergency Event

Department ID

190101 - College Of Veterinary Medicine

AA/EEO

NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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