About Big Red Barn Retreat

Our mission is to provide heroes with transformative programs, training, and services, so they become the best version of themselves and THRIVE AT LIFE!

Overview
We are seeking a dynamic and experienced Director of Communications to join our team. The Director of Marketing & Communications manages Big Red Barn Retreats communications and marketing division and develops and maintains internal and external communications and marketing strategies to ensure a consistent message is being disseminated. Develops and implements an effective communication strategy to inform donors, volunteers, participants, stakeholders, and the general public about the Big Red Barns programs, services, and events. This position is responsible for the organizations website; manages social media accounts and messages; writes press releases, newsletters, and public information updates; and liaises with media to help the organization broadcast its message. Plan, supervise and approve all design, content and production of marketing materials for the organization. Responsible for the hiring and retention of competent, qualified staff within the area of marketing, communications, and events. This position will manage the Special Events Coordinator.

Responsibilities

Strategic Planning & Leadership

• Manages, develops, and implements Marketing and Communications strategy and programs that effectively describe and promote the organization and its products; and supports the coordination of public relations to ensure the organization's reputation is upheld.
• Oversees and coordinates the work of the creative staff, communications and marketings vendors, and Special Events Coordinator.
• Works with and consults with internal departments to include Director of Development, Program Director, & Executive Director to develop content that promotes the appropriate message, and ensures its accuracy.

Marketing, Branding, and Content Development

• Create and manage a consistent brand image across all marketing materials and channels.
• Design and execute marketing campaigns to promote programs, services, and events.
• Manages the production of a full range of communications products to include videos and publications, from draft or storyboard creation through the final product, to support the goals of the organization.
• Coordinates and manages the development and production of print and digital marketing and communication materials, which may include press releases, proposals, presentation materials, information brochures, internal and external correspondence, reports, speeches, policies, procedures, solicitation, and marketing materials.

Communications

• Serves as the primary media contact and spokesperson for the organization. Schedules and plans interviews with participants and media, plus coordinate press conferences
• Writes, prepares, edits, and/or reviews communication documents and materials for interacting with employees, media and varied key audiences pertinent to news and issues management; and oversees publications. Assists upper management with the development of communications policies and the management of public relations issues.
• Manages the organizations website, ensuring it is up-to-date, user-friendly, and reflective of the brand.
• Oversees email marketing campaigns and manages the organizations email database.
• Utilizes extensive knowledge of the principles, practices, and techniques of oral and written communications and interpersonal relations skills in order to determine the most effective communication methods and materials, to persuade organization management and/or personnel to accept suggestions and proposals, and to foster effective relationships among all parts of the organization.
• Assists upper management with the development of communications policies and the management of public relations issues.

Social Media Management

• Develops and execute social media strategies to increase engagement and grow the organizations online presence.
• Monitors and analyze social media performance, adjusting strategies as needed.

Event Coordination

• Works with Special Events Coordinator to plan and execute fundraising events, community outreach activities, and other special events.
• Ensures events align with the organizations mission and marketing goals.
• Oversees event marketing and promotion to maximize attendance and donor engagement. Collaborate with the Director of development.

Fundraising Support

• Assists in developing fundraising strategies and campaigns.
• Creates compelling stories and messages to support donor appeals and grant applications.

Analytics & Reporting

• Tracks and analyzes the effectiveness of marketing and communication efforts. Determine ROI on marketing campaigns.
• Prepares regular reports on marketing activities, engagement metrics, and campaign performance for the Executive Director and board.
• Gathers participant and consumer feedback to inform the team.

Other

• Perform other duties as assigned.
• Regular and sustained performance.
• Flexibility to work evenings and weekends as needed for events and deadlines.
• Assist with fundraising event execution.
• Participate, and in some cases, lead tours of facility to provide program overview
• Meet with Donors or supporting organizations to cause awareness the BRBR mission and to create desire to help.

Experience

• Bachelor degree in marketing, advertising, communications, public relations, or related field
• 3-5 years experience in marketing and/or communications role, preferably in a non-profit sector
• Effective at building relationships with all levels of employees, vendors, and stakeholders
• Experience in managing staff or volunteers is highly desirable
• Experience with marketing automations tools like Hubspot and Monday.com. Familiarity with CRM systems and donor management software is a plus.
• Excellent written and verbal communication skills.
• Working knowledge of creative systems and tools like Adobe Creative Suite, like photoshop, and Canva.
• Proficiency in writing, edits, multimedia SEOs, and analytics.
• Strong leadership and team management skills.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
• Creative thinking and problem-solving abilities.
• Ability to multitask and manage multiple projects simultaneously.
• Strong organizational skills and attention to detail.

Job Type: Full-time

Pay: From $60,000.00 per year

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Blythewood, SC 29016 (Required)

Ability to Relocate:

• Blythewood, SC 29016: Relocate before starting work (Required)

Work Location: In person